Initial training Bachelor's degrees Bachelor's Digital Management and Economics

Bachelor's Degree in Digital Management and Economics (LMeN)

A career-focused Bachelor's Degree, compliant with the LMD system, that develops threefold expertise – technical, commercial and economic – to work at the heart of ICT and telecommunications: from selling digital solutions to economic analysis, by way of digital marketing and innovative project management.

On campus

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Duration: 3 years
ECTS credits: 180 Credits
Format: On campus

Bachelor's Degree in Digital Management and Economics (LMeN)

Overview

About this programme

Objectives

The Bachelor's Degree in Digital Management and Economics (LMeN) aims to train professionals able to work in the world of telecommunications and Information and Communication Technologies (ICT). The programme develops threefold expertise:

Technical;
Commercial;
Economic.

The programme enables students to acquire solid knowledge in the fields of:

Management;
Marketing;
Sales;
The digital economy;
Telecommunications and ICT.

With an approach geared to market realities, the programme prepares learners to support the digital transformation of organisations and to address the new challenges of the digital economy.

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Admission requirements

Prerequisites

The LMeN Professional Bachelor's Degree is open to applicants holding: Entry into Year 1 (L1)

A Baccalaureate in any stream or any qualification accepted as equivalent.

Entry into Year 3 (L3)

A DTS, BTS, DUT or any other qualification accepted as equivalent.

Procedures and requirements

Applicants are selected by a panel according to the following procedure: Admission into Year 1 (L1) Admission is based on passing entrance tests in:

General knowledge;
Mathematics;
Written expression.

Admission into Year 3 (L3)

Application review

Documents required Applicants must submit a file including:

A photocopy of the applicant's identity document;
Two (02) passport photographs;
Academic transcripts for the final three years of secondary school (Seconde, Première and Terminale);
An application fee of 10,000 CFA francs.

Learning outcomes

Skills covered

Networks (architecture, xDSL, mobile networks & applications), DBMS, HTML/CSS, web development, SQL, MERISE, algorithmics.
Sales techniques, operational marketing, telemarketing, community management, e-marketing plans, mobile marketing, sales force management, financial management & analysis applied to digital offerings.
Team management, information systems dashboards, budget management, business plans, entrepreneurship, production management, project management (waterfall & agile/Scrum/XP/Lean-Kanban), CAPM® preparation.
Micro/macroeconomics, development economics, industrial & network economics, taxation, market finance, digital payment methods, internet regulation and governance.
English (I & II), communication, graphic design, audiovisual techniques for content creation.

After the programme